King’s Cross Residential
               
Brand identity, Advertising, Wayfinding, Signage, Guidelines

King’s Cross is one of the largest re-developments in London. What was once an underused industrial wasteland, is now a new piece of the city with a brand new postcode – N1C.

Working alongside Argent, the brief was to give the residential offering a distinct identity whilst using existing elements from the newly established King’s Cross brand.