King’s Cross Residential
Brand identity, Advertising, Wayfinding, Signage, Guidelines
Brand identity, Advertising, Wayfinding, Signage, Guidelines

King’s Cross is one of the largest re-developments
in London. What was once an underused industrial
wasteland, is now a new piece of the city with a
brand new postcode – N1C.

Working alongside
Argent, the brief was to give the residential offering
a distinct identity whilst using existing elements
from the newly established King’s Cross brand.




